ISM Saddles
Ideal Saddle Modification is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following a bike ride with his wife, Laura, Steve sketched out a design for a seat he thought would eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That’s a significant milestone for an industry that hasn’t seen a major saddle change in years.
Flash forward to today - through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM™.
In 2008 alone, ISM has seen success with 11 Ironman wins, 2 Olympic silver medals, 1 World Duathlon Championship, 1 Lifetime Fitness Series overall win, and countless age group victories. Pros and amateurs alike are finding riding and competing comfortable again. Look for ISM saddles in the Professional Road Racing scene in 2009.
Our staff lives for cycling. If we aren’t working an expo on the weekends or on the phones taking orders, chances are you’ll see us mixing it up at local road rides, terrorizing the trails, or training for our next triathlon. Or perhaps we are in a wind tunnel working with athletes positions or testing new products. If you see us at an event, come by and chat. Chances are you’ll even get a free t-shirt or transition towel for test riding a saddle. We hope you contact us with any of your questions. Call and you’ll get a real person with real answers. E-mail us and you’ll receive a response in hours. ISM promises to deliver the best customer service possible.
ISM saddles are available through all local bike shops. If you can’t find one locally, check out our dealer locator for a shop near you. If that doesn’t work, contact one of our fine online dealers. And if you still can’t find a seat, contact us and we’ll gladly find a dealer for you. Take one for a ride. Your body will thank you. The ISM™ will revolutionize the bicycle industry.
